Jennifer Laskin, Esquire is the Founder and Principal Attorney of Jennifer Laskin & Associates, LLC. Jenn is a Maryland licensed Attorney and credentialed Teacher & Reading Specialist. She needed a website adhering to the customs and norms of the legal profession.
Solution
After thorough research and design iteration, I built a landing page highlighting the professional legal services offered by Jennifer Laskin & Associates. Big sleek buttons are utilized with effective calls to action to generate new leads and clients.
Responsive Design
The site looks and performs great, whether you’re surfing with your mobile phone or sitting in the captain’s seat and viewing a large screen monitor.
Results
Jennifer Laskin & Associates have a professional, reliable and easy to use website. They are comfortable editing the site and adding new content as their business continues to grow.
CHA is a resource center for growers seeking objective information on sustainable, ecological, regenerative and integrated pest management practices for cannabis. Working closely with CHA’s founder, I migrated four years of educational content from Squarespace to WordPress, and built a vigorous subscription-based membership site to support their growing audience.
Solution
After a careful migration process, I created a tiered membership site which grants access to restricted content in CHA’s Horticultural Database. An eCommerce shop is used to sell and ship physical goods.
Membership Content
Site visitors, who must confirm they are over 21, are encouraged to become a member. CHA’s blog posts are accessible to all visitors, and their Horticultural Database is available to members immediately after signup.
Search and Site Architecture
With a large number of pages and categories, it was important that the site content was highly organized and easily accessible. Carefully organized sub pages ensured that search was as efficient as possible and that content remained portable for future updates.
Performance
Much thought went into keeping the site moving quickly, especially with a large amount of content and users, including CDN integration, static content caching, and resizing images for mobile devices to further improve speeds.
Equilibrium Genetics produces hybrid, heirloom, and landrace cannabis seeds, available at fine cannabis stores throughout the state of California. They needed a website that would allow them to showcase their varieties, retail locations, testimonials, knowledge base, and eCommerce all in one location.
Solution
I developed a custom WordPress site that is easily editable by the client. The site contains an online ordering form for their wholesale customers, as well as an invoicing solution.
Variety Pages
Individual pages for each variety in the seed collection, including both in-stock and out-of-stock, are a main feature of the site. The pages proved to be vital resources for budtenders, and their retail customers, who need immediate answers, as well as comparisons, about the various genetics. The pages include photo galleries with the ability to zoom in, detailed notes on lineage, aroma, and flower time, as well as testimonials from satisfied customers.
Locations Map
In addition to listing retail locations by county, visitors are also provided with an easy to use interactive map. The map provides store names, addresses, driving directions, and if Equilibrium Genetics is currently in stock.
Store Pages
Individual pages for every store location, including stores with multiple locations, are a nice incentive for wholesale buyers, and highly appreciated by retail customers. A key feature of store pages is the section called “Latest Drop” which lists the varieties and when they were delivered. This is helpful for seed hounds searching for hard to find varieties. Store pages also have key details such as the address, map, directions, phone number, website, store hours, and general information.
Knowledge Base
Another important feature of the site is the Knowledge Base and Frequently Asked Questions. The FAQ is grouped into different sections for Buying, Growing, and Laws. This section of the website, which includes detailed guides to “Identify Male and Female Cannabis Plants” and step by step instructions to “Make Cannabis Seeds,” draws a significant amount of traffic each day.
Results
New store locations were steadily added after launching the site. A growing collection of testimonials provide important social proof from industry leaders, longstanding customers, as well as first time buyers. Additions and modifications are smoothly integrated as the business continues to evolve and increase their offerings.
