Bradley Allen

Case Study: Jennifer Laskin & Associates, LLC.

Background

Jennifer Laskin, Esquire is the Founder and Principal Attorney of Jennifer Laskin & Associates, LLC. Jenn is a Maryland licensed Attorney and credentialed Teacher & Reading Specialist. She needed a website adhering to the customs and norms of the legal profession.

Solution

After thorough research and design iteration, I built a landing page highlighting the professional legal services offered by Jennifer Laskin & Associates. Big sleek buttons are utilized with effective calls to action to generate new leads and clients.

Responsive Design

The site looks and performs great, whether you’re surfing with your mobile phone or sitting in the captain’s seat and viewing a large screen monitor.

Results

Jennifer Laskin & Associates have a professional, reliable and easy to use website. They are comfortable editing the site and adding new content as their business continues to grow.

Case Study: Cannabis Horticultural Association

Background

CHA is a resource center for growers seeking objective information on sustainable, ecological, regenerative and integrated pest management practices for cannabis. Working closely with CHA’s founder, I migrated four years of educational content from Squarespace to WordPress, and built a vigorous subscription-based membership site to support their growing audience.

Solution

After a careful migration process, I created a tiered membership site which grants access to restricted content in CHA’s Horticultural Database. An eCommerce shop is used to sell and ship physical goods.

Membership Content

Site visitors, who must confirm they are over 21, are encouraged to become a member. CHA’s blog posts are accessible to all visitors, and their Horticultural Database is available to members immediately after signup.

Search and Site Architecture

With a large number of pages and categories, it was important that the site content was highly organized and easily accessible. Carefully organized sub pages ensured that search was as efficient as possible and that content remained portable for future updates.

Performance

Much thought went into keeping the site moving quickly, especially with a large amount of content and users, including CDN integration, static content caching, and resizing images for mobile devices to further improve speeds.

Results

The Cannabis Horticultural Association experienced rapid growth after launch and continues to attract new members.